In July 2003, SUNRISE Resorts & Cruises has been founded by Hossam Gouda El Shaer, businessman with a long touristic experience in Egypt. During the years SUNRISE Resorts & Cruises developed to be one of the leading hotel cooperation in Egypt. The target is to create a high quality product for the fast growing tourism market in Egypt, which fulfills the international guests’ requirements. Additionally, SUNRISE Resorts & Cruises is the hotel management company of Festival Hotels & Resorts and SENTIDO Hotels & Resorts.